Eli joined Total Wine & More in 2014 to lead the company’s Spirits Buying Team. Eli brings a strong background in brand strategy, product development, assortment management, and integrated marketing to the Merchandising team. Previously, Eli led Anheuser-Busch’s craft beer portfolio and was responsible for twelve craft brands, M&A strategy, and led two Super Bowl ads for Budweiser. Prior to Anheuser-Busch, he served as a brand manager at Procter & Gamble and as a store manager at Wal-Mart and Mervyn’s. Eli holds a bachelor’s degree from the University of Texas at El Paso and an MBA from Georgetown University.